If it’s a Sunday, it means Chick-fil-A stores all across America are closed. Patrons wait till Monday to get their spicy chicken sandwiches; for others recently, stopping by was a vote against gay marriage or for free speech, or both.
Most know the story by now: The company president voices his support for the “biblical definition of the family unit"; protests and calls for a boycott ensue; a Chick-fil-A Appreciation Day brings in record profits.
But how does a business make money after being attacked? The answer lies in the partisanship of fast-food consumers.
Using more than 200,000 interviews of American adults conducted each year by Scarborough Research, analysts will search for clues on what TV shows voters of all stripes watch, what cars they buy, and so on. The results show the partisan differences in consumer purchasing behavior. And when it comes to fast food, all Americans love their chicken; they just eat at different restaurants.