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Archive Home > 2011 > December > 15 > Searching for the perfect gift? You might be trying too hard

Searching for the perfect gift? You might be trying too hard

• Spending extra time and money on presents probably won’t make the recipient any happier, researchers discover

By John Tierney / The Bulletin
December 15, 2011

Traditionalists and etiquette mavens are complaining, but the rest of us can thank social scientists this season. They have come up with experimental evidence to support three revolutionary rules for people who hate shopping for holiday gifts:

1. You don’t have to spend any time looking for....

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