New iPhone models unveiled

CUPERTINO, Calif. — Apple Inc. lifted the wraps on two new iPhones on Tuesday, adding the iPhone 5S to its high-end lineup and introducing a new, less-expensive design called the iPhone 5C.

Apple made the announcements at an event at its headquarters in Cupertino, Calif. The company is hosting other events in Europe and China to tout the iPhone’s expanded lineup, which now includes the company’s first attempt to design a device specifically for lower-cost market segments.

In an unusual move, Apple essentially killed the iPhone 5, which was introduced last year. To replace the device, it is targeting the iPhone 5C for lower-end customers and the iPhone 5S — which comes with fingerprint-scanning technology and a 64-bit processor — for the higher end.

“In the past, when we’ve announced a new iPhone, we’ve lowered the price of older iPhones. We’re not going to do that. This year, we are going to replace the iPhone 5,” Apple Chief Executive Tim Cook told the crowd at the Apple event.

After the event, Apple’s stock fell 2.3 percent, to close at $494.64.

The iPhones will go on sale on Sept. 20, and preorders for the iPhone 5C will be taken starting on Sept. 13.