PALO ALTO, CA — Omni-channel loyalty and engagement platform PunchTab today announced it’s currently working with Arby’s to engage guests and reward them for trying their new Smokehouse Brisket Sandwich.

When Arby’s, the first nationally franchised, coast-to-coast sandwich chain, recently launched their new menu item, they chose PunchTab to help build a rewards campaign called “The League of Brisket.” encourages guests who are passionate about brisket to join the league and complete challenges to earn free food and gear, as well as an entry for a chance to win pro football tickets and “the ultimate tailgate party.”

— From wire reports