Twitter will close its music app, which was introduced with great fanfare six months ago but has failed to gain traction in the marketplace.

The company is expected to rethink its music strategy, according to a person with knowledge of its plans.

The app, Twitter .Music, has been a rare flop for Twitter, whose video service Vine, for example, has been a success over roughly the same period.

But critics complained that by remaining separate from Twitter’s main news feed, the music app never attracted much attention. According to the technology news site AllThingsD, which was the first to report on the app’s demise, Twitter .Music quickly rose to No. 6 on Apple’s free app rankings shortly after being started, but gradually faded; one app analytics company, Onavo, puts the app at No. 1,672 on its list.

A spokeswoman for Twitter did not immediately respond to a request for comment on Monday, and it was not clear how or when, the app would reach its demise. The person knowledge of the plans spoke anonymously because the discussions behind the app were private.

But the company is believed to be developing other ways to integrate music more closely into its news feed. Recently, the company hired two executives with significant experience in music technology: Nathan Hubbard, a former president of Ticketmaster, was named Twitter’s head of commerce in August; and Bob Moczydlowsky, of the music marketing service Topspin Media, became its head of music last month.