Ryan Brennecke / The Bulletin

In the Internet advertising jungle, it helps to have someone cutting a path to profitability.

If your company pays to advertise on Google, ConversionMax partners Richard Farr and Theresa Baiocco say they will help you get the most bang for your buck.

Any company can spend the money on Google ads and show up high on search results. What happens next, when the client clicks on that ad, is really what counts.

ConversionMax, from a suite in the Old Mill District, works in the world of landing pages, site analytics and sales funnels. The firm, Baiocco said, will analyze your data and test your website to determine if it takes prospective clients to the right page and the right message. If not, she said, they’ll fix those issues.

Farr and Baiocco started in business in Colorado in 2008 but came to Bend a few years ago on a Western tour, Baiocco explained. A thief broke into their car on their last night in town, a fortuitous event, it turns out, for the next night was the annual Bend Brewfest. The event sold the pair — that and Bend’s reputation as a mecca for practitioners of search engine optimization. Nine months later they relocated.

ConversionMax is no simple SEO consultant, explained Baiocco. It divines the data to funnel those using search engines to the proper site, then turns that search into action: either contact or an actual purchase.

“It’s built into our company’s DNA, that it’s based on data,” she said.

Baiocco handles the marketing side; Farr analyzes the data. They typically work with clients spending $20,000 to $100,000 a month on Google AdWords. Their employees are all Google certified, she said.

— Reporter: 541-617-7815;

jditzler@bendbulletin.com