Amid the uproar and consternation around the world over fake news and misinformation on the internet, Google pledges to promote quality journalism — and put its money where its mouth is.

Over the next three years, Google says it will invest $300 million in the Google News Initiative, according to the Mountain View-based tech giant. The Google News Initiative plans to achieve three goals, according to its Chief Business Officer Philipp Schindler: elevate and strengthen quality journalism; evolve business models to drive sustainable growth; and empower news organizations through technological innovation.

The initiative will be Google’s latest effort to improve its user experience in reaching news content, from Accelerated Mobile Pages projects that allow cleaner web pages to open without advertisement slowdowns; Google News Lab, which trains and provides journalism with its tools; and the Digital News Initiative, a Europe-based project similar to the Google News Initiative.

“We invested a lot time and energy in these collaborations. But the hard truth is — all of this might not be enough,” said Schindler in a company blog post. “It’s becoming increasingly difficult to distinguish what’s true (and not true) online. Business models for journalism continue to change drastically. The rapid evolution of technology is challenging all institutions, including the news industry — to keep pace.”

Despite Google’s efforts, misinformation has been a persistent thorn in its side. After the 2016 elections, Google found Russia-linked accounts used its advertisement network to interfere with the election last October. After the Las Vegas shootings, Google and Facebook were criticized for surfacing fake news articles in the hours after the massacre.

In recent months, Google-owned YouTube has been consistently scrutinized by media outlets for surfacing conspiracy videos and fake news videos in its search algorithms.

Earlier this month, YouTube CEO Susan Wojcicki said the platform would insert information from Wikipedia to conspiracy-related videos within the next few weeks — to the surprise of Wikipedia’s owner Wikimedia Foundation, which was not informed about the partnership.

Beyond fake news, journalists and the industry’s advocates have complained for years that Google and Facebook hold a duopoly in online advertising revenue and strangle news organizations’ critical revenue stream. Digital ad revenue in the U.S. grew by more than 20 percent last year to $72.5 billion, but most of the revenue growth went to Google and Facebook, according to a 2017 study from Interactive Advertising Bureau.

Through the Google News Initiative, Google says it is working directly with news organizations to fight misinformation. It is launching the Disinfo Lab alongside the Harvard-backed misinformation-combating project First Draft to accurately report during elections and breaking news. Google will partner with Poynter Institute, Stanford and the Local Media Association to launch MediaWise, to improve digital information literacy for young American newsreaders.

Google announced Outline, an open-source tool that allows news organizations to set up a corporate virtual private network on their own server to safely connect to the internet and keep their communication private.

“The commitments we’re making through the Google News Initiative demonstrate that news and quality journalism is a top priority for Google,” Schindler said. “We know that success can only be achieved by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism.”