Pendleton Woolen Mills, famed for its colorful woven blankets, says it is cutting costs and laying off 43 workers as it adjusts to diminished consumer demand.

Many of the permanent layoffs announced last week will come at the 100-year-old company’s mill in Pendleton. The company also announced pay cuts for all employees earning more than $50,000 a year, although it did not say how large the cuts would be.

The company, based in Portland, employs 900 people nationwide, most of them in Washington and Oregon.

Woolen mills have practically vanished across the United States, but Pendleton has managed to survive. It has crafted commemorative blankets for national parks, furnished blankets for athletes in the Olympics and given one to every president since Warren Harding.

In Pendleton, the company plans to close a portion of its yarn-making operation, meaning the loss of 20 jobs. That leaves 38 employees in dressing, weaving and sewing operations in the city where the company’s blankets have been woven since 1909.

The other layoffs will come from the retail division and corporate office. The company’s seven retail stores in Oregon and one in Washington will stay open.