Bend company creates audio for Starbucks Web campaign
Published 5:00 am Thursday, May 10, 2007
Launching Starbucks Corp.’s Web site, visitors are flooded with emotional, South American-style melodies plucked from a classical guitarist advertising the mega coffee retailer’s ”I Am Starbucks” campaign, which features South American natives as part of a new promotion.
One continent north, a Bend company recorded and produced the audio material for the campaign, which includes a Brazilian coffee plantation director and a Venezuelan-born Starbucks district manager in Miami describing his love for the Dulce de Leche Latte.
Audio company Tim Underwood Productions, owned by Bend resident Tim Underwood, is the local company behind the national campaign that went live on Starbucks.com last month.
Underwood produced all of the sounds from his Bend studio, where he set up a phone conference between Bend and the profile subjects. Representatives from Starbucks could not be reached late Wednesday to comment on Underwood’s role in the campaign.
”I see a guy on a really beat up old guitar, sitting in the corner of a Brazilian cafe with birds landing in the courtyard and he’s just playing,” Underwood said of the music. ”It’s just a slice of the culture – emotes that feeling of being in South America.”
Underwood declined to say how Starbucks found him or how much it paid him. This is the first time the 42-year-old has worked with Starbucks.
Tim Underwood Productions has existed since 1992 and been at its downtown Bend studio for eight years.