On Thursday, MTV Networks sold not only the appeal of its programs but of its commercials as well. In the past year MTV Networks, owned by Viacom, has produced a series of commercials for its advertisers that look like regular content on its channels, including MTV, CMT and Spike.

At its preview of its upcoming programs, MTV planned to tell advertisers these techniques — which are called “podbusting” because they break up commercial pods with content indistinguishable from entertainment — have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.

“The results are amazing,” Hank Close, the president for sales at MTV Networks, said. “In many of these messages we’re seeing 100 percent retention.”

The cable television company is promoting podbusting as a way to persuade viewers not to skip over or drift away from the advertising that interrupts the programs.

Advertising revenue at Viacom’s media properties, which include MTV Networks, rose 8 percent last quarter.