Coming soon to eHarmony: Adam and Steve. The Pasadena, Calif.-based dating Web site, heavily promoted by Christian evangelical leaders when it was founded, has agreed in a civil rights settlement to give up its heterosexuals-only policy and offer same-sex matches. Started by psychologist Neil Clark Warren, who is known for his mild-mannered television and radio advertisements, eHarmony must not only implement the new policy by March 31, but also give the first 10,000 same-sex registrants a free six-month subscription.

“That was one of the things I asked for,” said Eric McKinley, 46, who complained to New Jersey’s Division on Civil Rights after being turned down for a subscription in 2005.

Company attorney Theodore Olson made clear that eHarmony did not agree to offer gay matches willingly. The settlement, which did not find that eHarmony broke any laws, calls for the company to either offer the gay matches on its current venue or create a new site for them.