‘Jonas’ does nicely, but it’s no ‘Hannah’
Published 5:00 am Friday, May 8, 2009
HOLLYWOOD — Are the Jonas Brothers poised to take the place of the Disney Channel’s “Hannah Montana”? It’s too soon to tell.
A solid 4 million viewers watched the 8 p.m. premiere of the network’s new series, “Jonas,” which topped kids and ’tween rankings Saturday, but didn’t come close to delivering the audience watching new episodes of “Hannah Montana.”
A Disney Channel news release boasted that the “Monkees”-style comedy starring the pop trio edged out the competition — Nickelodeon’s “Fairly OddParents: Wishology, Part 2,” the second night of Nick’s three-part original movie — in the kids 6 to 11 and ’tweens 9 to 14 categories.
“Jonas” drew 1.6 million in both kids and ’tweens, giving the network its best numbers in the time period in the past eight months, according to figures from Nielsen Media Research.
So the Jonas Brothers are big. But can they be Miley Cyrus big, dominating the realms of music, film and TV? It doesn’t look good so far:
“Jonas Brothers: The 3D Concert Experience” did not cross the $20 million mark at the box office, while “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” grossed $65 million.
The show’s debut numbers fall far behind those for a recent new episode of “Hannah Montana,” which scored 4.8 million viewers on April 19, and “Jonas” drew fewer overall viewers (4 million versus 4.1 million) and kids (1.6 million versus 1.8 million) than the February premiere of Disney’s other new series, “Sonny With a Chance.”