The Goods: Live Hard, Sell Hard is a cheerfully energetically and very vulgar comedy. If youre OK with that, you may be OK with this film, which contains a lot of laughs and has studied Political Correctness only enough to make a list of groups to offend. It takes place after a failing car dealer calls in a hired gun and his team to move goods off the lot over the Fourth of July.

The hot shot is Don Ready (Jeremy Piven), a hard charger who lives on the road and exists only to close deals. On his team: Babs (Kathryn Hahn), a lustful slut; Jibby (Ving Rhames), a sweet man who has never been in love; and Brent (David Koechner), who does not respond well when the failing auto dealer caresses his thigh.

They walk into a seething hotbed of problems in the small-town dealership of Ben Selleck (James Brolin). Lets see. His son, Peter, is 10 years old, but because of a hormonal problem looks 30. His daughter, Ivy (Jordana Spiro), is engaged to the air-headed son (Ed Helms) of his hated rival (Alan Thicke). His sales team includes Dick Lewiston (Charles Napier), who swears at customers and goes after them with a baseball bat, and Teddy Dang (Ken Jeong), a Korean-American who is assaulted by Dick, who blames him for Pearl Harbor.

Romantic entanglements and personal crises spring up overnight, including Don Readys conviction that he has met the son he fathered with the third runner-up in the local beauty contest 23 years earlier. Babs becomes infatuated by the fully grown, lightly bearded 10-year-old. Jibby experiences love for the first time. Ben pursues the hostile Brent. Flashbacks involve an orgy on an airplane and the tragic death of Dons best friend (an uncredited Will Ferrell).

Thats all another way of saying the screenplay moves at a breakneck pace. If a gag doesnt work, another one is on its heels. There are also countless details about auto sales scams, and a definition of the most awesome possible feat of salesmanship, named in honor of Nigeria, which in this film and District 9 seems to be taking a place as a world leader in con games.

Jeremy Piven might not seem the obvious choice to play the ringleader of this menagerie, but he shows a side of himself I havent seen before: the pep-talking, super confident, ultra cynical salesman. With no life of his own, as Ivy correctly informs him, he lives only to sell cars. It isnt even the money.

I liked Kathryn Hahn as the potty-mouthed teammate, and Brolins work as the deeply confused but ever-hopeful car dealer. And it was fun to see Chuck Napier, whose career began as a member of the Russ Meyer stock company, in a mad dog role that gets the film off to a rip-roaring start.