Nike releases Tiger Woods commercial featuring late father
Published 5:00 am Thursday, April 8, 2010
NEW YORK — Nike aired a new TV commercial Wednesday featuring Tiger Woods and the voice of his late father, an edgy move that calls out his personal problems on the eve of his return to competitive golf.
The ad aired on ESPN and the Golf Channel just one day before the Masters begins.
In the stark, black-and-white ad, a solemn Woods looks directly into the camera without speaking while a recording of his late father is heard, speaking about taking responsibility.
“Did you learn anything?” Earl Woods says.
Woods is returning to golf after a leave that followed revelations of infidelities and a stint in rehab. The ad marks the first TV ad for Woods, who had been the face of many companies, since his problems surfaced in late November.
Nike Inc. is one of the few sponsors to stand by Woods during his troubles. Woods is the face of the company’s golf line and will be using its products when he plays in Augusta, Ga. today.
“We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father,” Nike said in a statement.
— The Associated Press