G5 is adding to its list of services the ability to create websites optimized for smart phones.

The online and offline marketing and consulting company, which is based in downtown Bend and focuses on housing-related markets, already designs and hosts websites for desktop and laptop computers. Now G5 can design sites that can cooperate with mobile applications such as phone service and mapping to allow for the best possible customer use.

Its mobile sites contain much less data to process than desktop versions and allow for quicker loading times.

“It’s just … fast,” said Chris Kraybill, the company’s chief technology officer.

Lightning speed for a mobile site could improve the chances for a storage company to lock in a business transaction with a potential customer browsing on, say, an iPhone.

Basic services will be available to current clients immediately. Premium mobile services, which G5 will not make available for another few months, include programming for geolocations on mobile search engines, custom designs for the mobile websites, and site pages featuring content proprietary to clients. Premium prices have not been announced yet.

G5 employees are convinced companies, particularly the ones G5 serves, need to adapt and make mobile options available for customers. Indeed, last year, G5’s CEO and co-founder, Dan Hobin, said, “Mobile is going to be big — 10 times bigger than what we know today,” according to The Bulletin’s archives.

In August, the company announced it had secured $15 million in financing from Volition Capital, a Boston firm. At the time, the company clarified its intention to use the funding to help enter the mobile marketing realm. Staffing increases — new product managers and engineers in particular — came soon thereafter, Kraybill said, and have since allowed the company to offer the mobile sites to its clients and entice other companies to sign up with G5.

Amanda Patterson, G5’s marketing and communications manager, said she was not sure exactly how much the new mobile offerings would boost the bottom line for its clients, or G5 itself. But she said she did know companies in the industries it specializes in working with — student, multifamily and senior housing, as well as self-storage — would benefit in terms of leads and revenues if they were to enter the mobile market. If not, such companies could be hurt, she said.

“It’s important for them to get a mobile presence as soon as possible,” she said.

G5 was the 248th fastest-growing company in the United States last year, according to Inc. magazine.