Macy’s unveils size program

Published 5:00 am Wednesday, October 19, 2011

Macys.com has launched an online tool to restore some order to the chaos that plagues women’s apparel sizing.

Limited so far to the jeans section at macys .com, True Fit combines learning software with a profile of proper sizes already hanging in a shopper’s closet.

After five years of testing with some big brands and 400,000 registered female shoppers, True Fit asks female shoppers to spend three minutes keying in a permanent profile including the best fits and brands in their closets, shapes of key body parts and types of fit they want. Then the site lists what denim macys.com stocks that fits.

— From staff and wire reports

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