Hasbro brands to become films
Published 5:00 am Tuesday, June 12, 2012
The battering of “Battleship” at the box office hasn’t scared Sony away from Hasbro toys. The studio is tripling down on its strategy of making movies based on playthings. On Monday, it announced it would make a movie called “Tonka” based on the 65-year-old Tonka truck line of toys.
Sony is also developing movies based on Hasbro Inc. board games “Risk” and “Candy Land.”