The Bend Factory Stores is poised to up its game.

Roughly half a dozen new retailers are slated to open in the coming months in the outlet mall on Bend’s south side. There are also plans to redevelop the parking lot and add a restaurant.

Coach will, on Thanksgiving night, open two stores in adjoining locations: the Coach Factory Store and the Coach Men’s Factory Store. The men’s store will be among the first for Coach in the nation, said Jacquelin Young, who as part of EWB Development shepherds marketing and development of the Bend Factory Stores.

Coach is known as a luxury brand that focuses on accessories like handbags, jewelry and watches, as well as shoes and outerwear. Young predicts it will be a big draw.

“Coach will have lines that first night that will blow your socks off,” Young said.

The other retailers joining Bend Factory Stores are also well-known brands.

A Pendleton outlet plans to open in October. Pendleton specializes in woolen goods both for both business and casual occasions.

Under Armour, known for its athletic clothing and shoes, will start construction on its store in early November. It hopes to be ready in time for the holiday shopping season.

So does another athletic brand opening at Bend outlet, Puma, which plans to open in mid-October. It sells athletic clothing and shoes but also crosses over into fashion.

Brooks Brothers, known for its menswear as well as fashions for women and children, plans to open at the Bend Factory Stores after the new year.

Also starting soon, said Bend Factory Stores Center Manager Sherry Short, is work to improve traffic flow in the center’s parking lot. The outlet is working with a local restaurateur to join the mall in the spring but Short declined to give more details.

Young said the new retailers are attracted by the demographic makeup of Central Oregon’s residents as well as a tourist season that extends through much of the year.

“The demographics of this market are very impressive,” she said.

Young said the success here of two other big names — Nike and Columbia — has appealed to others, as well.

“It’s fair to say that their business has been a factor in other brands coming,” she said.