Outdoor gear made in the USA
Published 5:00 am Thursday, April 4, 2013
From sleeping bags and outerwear, to socks and dog beds, all the recreation and outdoor products Doug Hoschek sells in his Bend store are made in America.
Hoschek opened Wiggy’s Oregon, a retail outlet for Colorado-based Wiggy’s Inc., in November and moved into his new location at 1132 N.W. Newport Ave. last month. His mission: to educate customers about the value of American manufacturing and help bring the textile industry back to Oregon.
“I came to Bend to do this because Bend is a recreation town,” said Hoschek, who has been visiting Bend since 1975. “I knew that people would get behind made in America here because Bend is thriving with ‘make it local.’ ”
Carolyn Eagan, business advocate for the city of Bend, agrees.
“I think the trend is true in Oregon, and Bend has some pretty strong examples of that happening here,” she said, referencing to Central Oregon Locavore and the popularity of local farmers markets and craft beer.
But, she said, she’s seeing the movement more in food products.
“People still go to Target … I think that there’s still a desire to have those national retailers,” she said.
Hoschek, who spent nearly 50 years in the textile industry, wants to spread the buy-local movement beyond food, to recreation gear and other products. While working for Malden Mills, Hoschek said, he co-invented Polarfleece.
“People know that at one time the textile industry in Oregon was huge,” he said. “Jantzen, White Stag, Columbia (Sportswear) — everybody made their products here, and I supplied materials to them.”
But by the 1980s, manufacturing in the outdoor textile industry started shifting to Asia.
The move not only took away American jobs, but also contributed to pollution in Asia, said Hoschek, who published a book, “Polar Pollution,” on the subject in October 2011.
Through Wiggy’s, he said, he’s bringing locally-made clothing and American-made outdoor recreation products to Bend. Hoschek sells snowshoes, backpacks, clothing — for people and pets — and, of course, Wiggy’s sleeping bags in the store on Newport and Northwest 12th Street.
He hopes his business will not only spread the made-in-America message throughout Central Oregon, but also have a ripple effect, influencing tourists who stop at his store and bring items back to their home towns.
“When we get this business built up here in sales, … there’s a very strong possibility that we’ll open a sewing factory here in Bend. We’ll sew sleeping bags and garments,” he said. “(But) it’s only a possibility until people start buying made in America products.”