Naked Winery, a Hood River-based vintner with the marketing slogan “We aim to Tease,” plans to open a tasting room in the Old Mill District.

The winery plans a temporary opening for Memorial Day weekend at the tasting room, 330 S.W. Powerhouse Drive, across from Chico’s, with a full opening late next month, according to the Old Mill District.

David Barringer, who operates the winery along with his wife, Jody, and partner, Dave Michalec, said Naked Winery plans to serve and sell wine in Bend and offer appetizers like artisanal cheeses.

With its recreational opportunities and outdoor lifestyle, Bend fits the Naked Winery brand well, Barringer said Wednesday. It’s similar to Hood River, which is known for windsurfing and other recreational activities, Columbia River Gorge scenery, breweries and restaurants.

“I think Bend will be perfect for our wine business,” said Barringer said.

In Hood River, Naked Winery has its tasting room in an old hotel at Second Street and Cascade Avenue and a production facility west of downtown. The winery gets its grapes from vineyards in Oregon and Washington.

“We do all the things except grow (grapes),” he said.

In addition to its main Naked Winery brand, the company also produces wines branded Outdoor Vino, packaged in lightweight plastic BPA-free recyclable bottles with screw tops.

Naked Winery began selling wine in 2005, but Barringer said the trio began making it in 1999. They wanted to ensure they made good wines before they put any on the market.

“If the wine wasn’t really rock solid, people would think it was a gimmick,” he said.

The company certainly plays off its name, however, with wines dubbed Foreplay Chardonnay, Booty Call Blush and other provocative names.

It’s not just marketing, Barringer said. The owners want to help improve relationships, suggesting couples turn off the TV and share a bottle of wine at the end of the day after their children have gone to bed.

“The mission of the company is to cut the divorce rate in half,” he said.