Bend furniture maker sees growth
Published 5:00 am Tuesday, June 18, 2013
Cindy Anderson had no idea when she started ScrapNCube in 2003 that her modular furniture business would be around 10 years later. But that’s exactly what has happened. From one product a decade ago to more than 130 customizable pieces today, from their garage to their own studio space, Cindy and her husband, Greg, have kept the business going through the housing market’s boom and bust.
Cindy has lived in Bend most of her life. Greg moved to the area in 1990, and has worked in carpentry for more than 30 years.
The business started as an outlet for one of Cindy’s biggest hobbies: scrapbooking. She had come home from her job in the legal field one day in 2003 to find that Greg had built her a six-shelf cube to store her scrapbooking papers.
Following the advice of a friend, they started marketing the shelves and reaching out to lumber suppliers around the state. With an easy-to-assemble design, it caught on quickly, with orders coming from across the country and the husband-and-wife team hiring as many as six people to help build and sell the furniture.
The recession and housing market collapse put a dent in the company’s profits. It’s just Greg and Cindy handling the business today, but sales have increased in the last year, Cindy said, with more furniture orders coming in. They’re focused on coming up with new products for the home-office market, which she said has been especially strong.
The furniture that Greg makes by hand for ScrapNCube includes drawers, tables, shelves, desks and more, with some products selling for $50 and others for $2,000.
Q: How do you spread awareness of ScrapNCube?
A: Cindy Anderson: It’s a combination of word of mouth and marketing. We definitely have a lot of customers who heard about us from friends, but we’ve also been working on search engine optimization to get word of our company out online.
Q: What are your plans moving forward?
A: Cindy Anderson: We’re always looking for new product ideas. I think our philosophy is that the best ideas haven’t been thought of yet. That’s how we’ve gotten here, by listening to our customers. We hope to be here another 10 years.