Taco Bell Corp. is competing with McDonald’s at its own game — the $1 menu.

The Mexican food chain, based in California, launched its new Dollar Cravings menu Monday, featuring 11 items to lure young, deal-seeking diners to its drive-thrus.

Targeting millenials, the taco chain teased the new menu Friday on the mobile application Snapchat. The company said millennials drive 50 percent of the chain’s transactions.

Kevin Burke, a restaurant industry analyst at Trinity Capital, said Taco Bell is “at forefront of social media” and has had success gearing its products and pricing to young, thrifty consumers.

Taco Bell’s dollar menu features spicy tostadas, triple-layer nachos and shredded chicken quesadillas, as well as sweet items like cinnamon twists and caramel apple empanadas.