Redbox and Verizon Communications plan to shut down their unprofitable online competitor to Netflix on tonight.

Launched publicly in March 2013, Redbox Instant charged $6 a month to stream movies online or a few more dollars a month to also pick up physical DVDs from 44,000 kiosks at convenience stores and supermarkets. Redbox, founded in 2002, joined the streaming market after Netflix’s take off.

Although Redbox Instant was adding subscribers, it was falling short of thresholds needed to keep it afloat. Redbox parent company Outerwall Inc. swallowed losses on the venture as it contributed tens of millions of dollars to build out the service.

“We’re not — if you look at the both Verizon and ourselves, we’re not pleased with where the subscribers are to date,” Outerwall Chief Executive J. Scott Di Valerio told analysts and investors in July.

Unlike Netflix, Redbox Instant didn’t offer TV shows and its selection of movies focused on recent hits and a few classics. Netflix’s ability to secure exclusive deals also limited selection.