Greg Stone may not sell you the shirt off his back, but he’ll sell you one just like it.

Stone started up a line of clothing for casual wear — T-shirts, hooded sweatshirts, snapback hats — with his own motifs inspired by outdoor life in the Pacific Northwest. The venture is new, but Stone is better known as a web developer doing business as ChampKid Design.

“He’s great,” said Dwight Johnson, owner, with his wife, Marilee Johnson, of Bend Soap Co. “ChampKid designed that whole website and designed our whole new logo, our whole new look,” Dwight Johnson said. “He was awesome through the whole process.”

Stone is turning his artistic talent to a new endeavor, one he created in October called Pac Northwest Clothing Co. The clothing itself comes from several firms, including Los Angeles-based Bella+Canvas, he said. Bella+Canvas advertises “eco-conscious manufacturing” of its material in factories with humane conditions. Stone said most of his clothing is made of a blend of polyester, cotton and rayon and made to last. Another California firm, Printful, prints the clothing and ships on demand for Stone’s company.

“Designwise, they’re really comfortable,” he said. “When someone buys it, they can wear it for years.”

Stone said his design career started with an art class in middle school. He was hooked in the sixth grade, he said.

“I told myself that’s what I wanted to do the rest of my life.” Stone said.

He continued in art and graphic design classes through high school. Originally from Wyoming, Stone said he attended Bible college and wound up living in Washington for eight years before he and his wife, Susie Stone, moved their family to Bend two years ago to help relieve her asthma. Greg Stone remains active in his ministry through Redemption Church, a new group in Bend.

“We had never even been to Bend before we moved here so we had no idea really how beautiful it was,” he said. “We just came here for the climate and we’re happy we did.”

Once they arrived in Bend, Stone said he began shifting his attention toward graphic design and his dream of a clothing line. He said his target market lies somewhere between hipster and REI. His casual wear is designed to appeal to outdoor- or sports-oriented people ages 18-54, he said. Sales are online only through pacnorthwestclothing.com.

“Most of my stuff deals with the outdoors,” he said, “or living in the Northwest.”

— Reporter: 541-617-7815, jditzler@bendbulletin.com

Q: Did you research your market before starting the clothing line?

A: Greg Stone: I actually did research before (launching the business). I don’t know if I would have cared if it was selling shirts for hot dog lovers, but obviously Pacific Northwest is my first choice. I know the culture and I think I can design for the culture. And it’s stuff I would like to wear, as well.

Q: What do you hope the business will become in three to five years?

A: I would love to see over 300 shirts a month being sold in three years, and hopefully more. And doing more fulfillment locally and bringing more exposure to the brand. I’m a family man so my biggest goal is hanging out with my boys as much as possible.