Get out of our way. That’s the message customers have for merchants looking to improve their in-store experience, according to a new study of more than 2,900 adults and children in the U.S. and Canada. The survey, conducted by HRC Retail Advisory, found that a majority of buyers prefer to be left alone to browse while shopping and would rather get more of their information independently rather than from a human store associate.

Eighty-five percent of those surveyed preferred checking prices on a scanner instead of asking a store employee.

And 76 percent reported that having an in-store app to get information about products is important.

Customers looking for electronics were more apt to want to test products and get assistance from a salesperson as opposed to customers searching for clothes.

“It’s not that they don’t want any service at all, but what consumers increasingly want is to be able to control the service they are looking for,” Farla Efros, president of HRC Retail Advisory, told Reuters. In-store technologies such as mobile check-out or coupons and promotions delivered to customer’s mobiles are growing in popularity as is the option to reserve an item in advance to pick up later.

The key seems to be finding the right balance of technology and human assistance that provides the customer with the answers they need as quickly as possible.