Oregon State-Hawaii broadcast on (just) Facebook creates a buzz

Published 12:00 am Thursday, September 5, 2019

Oregon State’s football game at Hawaii on Saturday night will not be aired on the Pac-12 Network. It will not be on CBS or ESPN or FS1. In fact, it will not be on television at all.

But the game is going to be livestreamed on Facebook, where that demographic rules.

I’m conflicted how to feel about all this.

So is Oregon State.

Traditionally, the home conference controls the broadcast rights. The game is in Hawaii, so the Mountain West Conference owns the rights. And so for the first time since 2011 when Washington State and Oregon State played, the Beavers will not be anywhere on television.

You can watch the game on the MWC Facebook page, maybe. Or the Hawaii football page, maybe. Steve Fenk, an associate athletic director at Oregon State, earlier this week was still waiting for word on where it will be aired. But we know it will have announcers and a production crew given that it is being carried on the islands via pay-per-view on Spectrum.

“Right now,” Fenk said, “we don’t know where it will air.”

The end result here is an interesting case study.

On one hand, the Pac-12 Network has an awful distribution footprint. Anyone who wants to see Oregon State play this week and has the ability to access Facebook will have a chance to see the game. In that respect, it will be the most widely available game of the season for OSU — free to all.

Also, it will be free of the Pac-12 Network fiefdom.

On the other hand, really? A Pac-12 football game is not on television? Anywhere?

Andrew Walker, a spokesman for the Pac-12, confirmed Wednesday it is standard procedure for the home team to control the broadcast rights. There is nothing the conference can do about it.

Walker said: “The scheduling for these games is made directly between the schools.”

The conference supports Oregon State’s decision to schedule Hawaii and declined to take an on-record stance on whether this is good for the brand of the conference or its members. So I will ask you, does it work for you?

Oregon State head football coach Jonathan Smith does not have a Facebook account. He barely does Twitter. I find it ironic the head football coach could not watch the game if he were not the head coach. But I’m not sure Smith is a typical viewer.

The Beavers like the idea of playing this game in Hawaii. They wanted to schedule it. It is fertile recruiting ground. OSU also told me on Wednesday that its allotment of 1,000 tickets sold out long ago. But I doubt being only on Facebook is going to help with recruiting the other 49 states. It looks small-time.

This is not something the other Power Five Conferences much worry about. In part, because those outside of the Pac-12 do not typically play nonconference road games against opponents from smaller conferences with fewer television-network resources. But this is a sobering moment for Oregon State and the Pac-12. The Beavers play four road games at MWC opponents in the next seven seasons.

Embarrassing, maybe. Limiting, maybe. Again, the perception here may end up worse than the reality. It looks small-time. But again, if you are living in, say, Singapore and want to see the Beavers on Saturday, you can probably stream this game just fine.

Said Fenk: “We always will want our fans to see us play on any platform we can make happen.”

The Pac-12 Network has consistently disappointed in that respect. So maybe this is better than the Beavers being buried for the umpteenth time on that network, away from your eyes.

Last season, Oregon State played at Nevada. That game, also controlled by the MWC, was not supposed to be available anywhere on television. It was going to be dark. But a hurricane canceled a line of games in the South and the Beavers ended up as a televised replacement game.

My hunch is this Facebook-only thing is going to cause a different kind of storm.

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