whiteboard media - reach

Reach and frequency have traditionally been hallmarks of effective advertising. The “Rule of Seven,” a marketing maxim supposedly developed by the movie industry in the 1930s, states that a potential customer must see or hear an advertiser’s message seven times before they will consider making a purchase. More contemporary studies have shown that the necessary number of exposures may range between six and 10.

Big businesses know this, which is why they spend a lot of money blanketing popular websites and print publications with advertisements. This strategy builds “top-of-mind awareness” about a particular product or service, meaning that people will think of that business first when they’re in the market for what it offers. 

Smaller businesses might think that a comparable marketing gameplan is out of reach due to budgeting concerns. But with the economy showing signs of life this summer, businesses can’t afford to stay dormant. Luckily, Whiteboard Media has the resources to support local businesses in a way that won’t break the bank.

BendBulletin.com has the power

As Central Oregon’s #1 daily news website, BendBulletin.com attracts a large and diverse audience of engaged readers. Last month alone, the site saw:

• 1.6 million pageviews from 274,000 users

• An average session duration of over 12 minutes

• 57% mobile users

• User segments who were ready to purchase high-value items such as homes, vehicles and financial services

Our Explosive Growth digital packages give businesses the ability to connect with that audience affordably.    

By taking advantage of one of these competitively priced offerings, a local business can easily establish an outsized advertising presence in Central Oregon or the state at large. BendBulletin.com’s geographic targeting capabilities give advertisers control over where their ads are shown — down to the zip code. The site’s audience and keyword targeting features add an additional layer of precision, placing ads in front of specific user segments and within stories covering a particular topic.

Don’t miss this exceptional opportunity to establish a powerful advertising presence in Central Oregon and beyond. To claim your Explosive Growth advertising package, email sales@bendbulletin.com or call (541) 383-0384 today.