Moonstruck Chocolate Co. sells, to shutter shops

Published 2:29 pm Friday, July 1, 2022

A Moonstruck Chocolate cafe in Beaverton, in 2007.

Portland artisan confectioner Moonstruck Chocolate Co. has sold to a New York chocolatier, which plans to close Moonstruck’s three remaining shops on July 8.

“This acquisition will give us a much-needed West Coast presence to better serve our current and potential customers,” said Joe Whaley, CEO and founder of Chocolate Works, the Portland company’s new owner. He didn’t disclose terms of the deal.

Chocolate Works said it will continue making Moonstruck chocolates in Portland, but not in the facility on the St. Johns waterfront that had long been Moonstruck’s home. Chocolate Works said it will offer jobs to current Moonstruck staff but the shops in Beaverton, St. Johns and downtown Portland will close.

Founded in 1993, Moonstruck became a nationally known brand early in the 2000s after Oprah Winfrey featured it in her O magazine and the Academy Awards included Moonstruck’s handcrafted chocolates in the gift baskets presented to guests.

Marketplace