PARR, popularly known as Parr Lumber, recently announced a strategic rebrand that includes a new brand identity and look.

PARR has grown considerably from its start as a single lumberyard to a company with 44 locations in the Pacific Northwest and more than 1,500 employees. Since 1930, PARR has expanded its supplies and solutions beyond lumber through acquisitions of brands such as Quality Truss, Trus-Way, Roof Truss Supply, Suburban Door Co., Cascade Millwork & Supply, and Relco Truss & Floor.

The new parent logo unifies all of PARR’s products and services under one umbrella. According to the company, the new look and feel better reflects the company’s collaborative and customer-driven culture, renewed vision and purpose, and investment in new opportunities targeted to serve its employees, customers and communities.