Germans bought less beer last year, resuming a long-term downward trend

Published 12:23 pm Thursday, February 1, 2024

German beer sales dropped 4.5% last year, resuming a long-term downward trend, official figures showed Thursday.

German-based breweries and distributors sold about 2.2 billion gallons of beer last year, the Federal Statistical Office said. That figure doesn’t include non-alcoholic beer and beer imported from outside the European Union.

In 2022, beer sales increased 2.7% thanks to a recovery in demand at home and in the EU following the end of COVID-19 restrictions. But demand in both markets was lower again in 2023.

Sales inside Germany — more than four-fifths of the total — dropped 4.2% to 1.8 billion gallons. Exports were down 5.9% overall. There was a relatively modest 2.6% drop in sales to other countries in the 27-nation EU, which bought 207 million gallons of German beer, while sales to other countries were down 9.6% at 170.8 million gallons.

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