A vibrant Instagram page is not a prerequisite for a successful restaurant, although it is an effective marketing strategy for drawing in customers. The restaurants listed below are some of the most popular on Instagram, according to user-centric metrics such as hashtags, tags and follows.

The analysis is not a perfect science, but it revealed interesting trends such as a bias toward brunch restaurants, breweries and coffee shops. The list below focuses exclusively on restaurants.

Jackson’s Corner

Jackson’s Corner has long had a stunning Instagram page filled with colorful plates of farm-fresh vegetables and tulip latte art. New owners Chris and Anna Hall purchased the restaurant in January and have brought the farm-to-table concept to Northwest Crossing with an outpost at The Grove Market Hall. Over 2,000 Instagram posts mention #jacksonscornerbend. 7 a.m.-7 p.m. Sunday-Thursday, 7 a.m.-10 p.m. Friday-Saturday; 845 NW Delaware Ave., Bend; jacksonscornerbend.com, @jacksonscornerbend

From the archives

Jackson’s Corner changes hands

Active Culture

Active Culture in Bend is one of five locations of the California-based counter-service cafe. It focuses on serving healthy food and its menu includes offerings labeled gluten-free, soy-free, dairy-free, vegan and raw. 9 a.m.-9 p.m. daily; 285 NW Riverside Blvd, Bend; activeculturecafe.com, @activeculture

CHOW

CHOW has been serving creative and sustainably sourced breakfast and lunch dishes on Bend’s west side for 17 years. It caters to vegetarian, vegan, and gluten-free diners and over 1,000 Instagram posts are tagged #chowbend. 8 a.m.-2 p.m. daily; 1110 NW Newport Ave., Bend; bendinspoon.com, @chowbend

From the archives

Downtown Bend’s Latin fusion restaurant reintroduces itself as a cocktail bar

Bar Rio

After transforming into two distinct concepts in downtown Bend in August, Bar Rio continues to keep it fresh. It serves cocktails, mocktails and tapas-style eats while next door, Bodega is a chef-driven grab-and-go market with sweet and savory meals, sundries, beer and wine. 3 p.m.-close Tuesday-Sunday; 915 NW Wall St., Bend; barriobend.com, @barriobend

Spork

Spork’s globally inspired menu is influenced by chef and co-owner Jeff Hunt’s travels across South and East Asia, Latin America and beyond. The concept emerged from a 1962 Airstream Tradewind and has continued to dazzle customers with its curry and noodle dishes, tacos and more. On Instagram, over 700 posts are tagged #sporkbend. 11 a.m.-9 p.m.; 937 NW Newport Ave. Suite 130, Bend; sporkbend.com, @spork.bend

Pine Tavern Restaurant

Bend’s oldest eatery, Pine Tavern Restaurant, stands the test of time. Founded by Maren Gribskov and Eleanor Bechen in 1936, the restaurant is renowned for a ponderosa pine tree that pokes through the ceiling in the dining room. The long-standing tradition continues under the ownership of Oregon restaurateur Bill McCormick. Noon-close Tuesday-Sunday; 967 NW Brooks St., Bend; pinetavern.com; @pine_tavern

Drake

Named after the neighboring Drake Park, downtown Bend’s Drake has been specializing in gourmet comfort food since 2013. Executive Chef Shemaira Watterson is at the helm of the upscale restaurant, according to the website. Don’t miss the steak frites special for $19 on Wednesdays after 4 p.m. 11:30 a.m.-close Monday-Friday, 10 a.m.-2 p.m., 4-9:30 p.m. Saturday, 10 a.m.-2 p.m., 4-9 p.m Sunday; 801 NW Wall St., Bend; drakebend.com, @drakedowntownbend