Adidas layoffs not expected to hit Portland office
Published 3:21 pm Monday, January 27, 2025
A mass layoff that’s about to slam the European headquarters of Adidas won’t hit the company’s Portland office.
Last week, CNBC and others reported the Germany-based company will eliminate as many as 500 jobs at its Herzogenaurach headquarters. On Monday, the company said the job cuts will not impact its North American headquarters, which is in North Portland’s Overlook neighborhood.
Adidas employs about 1,500 people in Portland, making it the area’s third-largest employer in the sportswear industry after Nike and Columbia Sportswear.
In a statement, the company said the cuts are designed to “reduce complexity.”
“Over the past two years we have created strong momentum for the business, our brand and our products and have proven that our approach to serve our consumers works,” the company said. “But we also found that, in an ever-changing world, we are too complex because of our current operating model.”
Last week, Adidas also reported preliminary earnings that included a 19% increase in fourth-quarter sales and a 12% increase in annual sales.
“We clearly see that consumers’ and retailers’ interest in our products is growing across both Lifestyle and Performance,” CEO Bjørn Gulden said in a statement. “Strong growth across all regions and divisions proves the good job our teams are doing across regions and functions.”
By contrast, Adidas rival Nike in December reported an 8% drop in quarterly sales as it works to reset its business after becoming too reliant on retro sneakers and direct sales in its stores and on its website and mobile apps.
Nike last year laid off more than 700 workers in Portland, part of a 2% reduction in its global workforce.
– Matthew Kish covers business, including the sportswear and banking industries. Reach him at 503-221-4386, mkish@oregonian.com or @matthewkish.
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