Comic reset helps Bend bookseller
Published 5:00 am Friday, September 2, 2011
- From left to right new incarnations of Superman Flash Wonder Woman and Batman.
When Duncan McGeary, owner of Pegasus Books, heard that DC Comics was “resetting” some of its most famous comic books such as Superman and Green Lantern to start over at Issue No. 1 with a 21st-century setting and modern writing and art, he was skeptical that his customers wouldn’t take to the new editions.
But he’s not skeptical anymore.
McGeary said he had to order four times his usual volume for the first issue of The Justice League to meet advance orders and is considering increasing his orders for the upcoming issues.
“Even with the big order, we are going to run out of the first issue,” he said.
Throughout September, DC Comics, which is owned by Time Warner, is scheduled to release a total of 52 comic book titles that originated during what McGeary called the “Golden Era of Comics” from the late 1930s through the 1950s. The revamped versions include multi-generational favorite titles like Action Comics and Detective Comics, he said.
McGeary, 58, said he was a little surprised by the demand until he saw the first edition on Wednesday.
“It is good storytelling and good art. You put the two together and it is a good comic,” said McGeary, who has owned the bookstore at 105 Minnesota Ave. since 1984. The store also sells board games, trading cards, pop-culture toys and used and new books.
McGeary said people who have seen the first edition “are pumped” when they see the graphic art and high quality of writing in the retelling of how the superheroes came to be, how they met and how they formed The Justice League.
“It’s not your old-fashioned comics,” McGeary said. “They are more like the movies.”
By releasing all 52 of The Justice League titles, which includes characters such as Batman, Wonder Woman, Flash, and Aqua Man in the new format, he said DC Comics was able “reboot them” with stories written in a modern style and setting designed to appeal to a new generation of young readers.
They also appeal to longtime readers, he said, who are enjoying what he called a “giant leap” in the sophistication of comic art and graphics mirroring advances in the animation and special effects seen in movies.
“I’m psyched for three reasons. First, I’ve got a lot of people signing up in advance to buy comics. Second, I’ve got new faces coming into my store who want to try out the new comics. And third, I get to start from No. 1 and read what’s happening in each edition,” McGeary said.
“It’s exciting, you can start reading Batman from the very first issue, you can start reading Wonder Woman from the very first issue, you can start reading Superman from the very first issue and not miss anything,” he said.
Terry Hammond, a comic book collector from Portland who was looking at the first edition of The Justice League Thursday at Pegasus Books, said he normally doesn’t like reissued comic books. He said they sometimes make it difficult to keep track of ongoing story lines and confuse the numbering system for comics such as Superman, which has had more than 700 editions published in the original series dating back to the late 1930s.
However, he said by updating the comics so the characters come to life in the this century instead of the middle of the last century, it makes the comics more interesting to a new generation of young comic readers.
“I’m curious to see if with the new kickoff the DC comics will do as good a job as Marvel comics did with their update of Spiderman called ‘The Ultimate Spiderman,’ ” said Hammond, who said his favorite comics are Marvel’s Conan, and those published by Dark Horse of Milwaukie.
“DC Comics is betting the future of the company on this reissue, so they had to do a good job,” McGeary said. He said the company also set the price lower for this release at $2.99 to woo back customers who complained or stopped buying comics following an earlier price hike to $3.99.