Rock ‘n’ roll ‘n’ relax
Published 4:00 am Wednesday, February 29, 2012
Toodle-oo, pan flutes and didgeridoos. A massage being introduced this month at Bliss spas in New York and Hoboken, N.J., enables clients to get kneaded while listening to Led Zeppelin, Pearl Jam and U2.
The new Rhythm and Bliss massage rejects the notion that New Age is the universal soundtrack of relaxation. Its recipients sample and then select one of four musical playlists (rock, classical, world or electronic); don Bluetooth headphones (which also block out noise in the hallways), then spend the next hour being massaged in sync to the music.
“We’re really trying to push the boundaries,” said Ben Brown, a massage therapist who created the playlists as well as the more traditional ones for Bliss spas across the country. The rock version begins with the Kinks (no pun intended) and includes college favorites as well as new artists.
“People were like, ‘You can’t do a massage to rock,’ ” Brown said. “But it’s very possible.” (And at $155, cheaper than some concert tickets.)
Rhythm and Bliss is part of a new wave of specialty massages that go far beyond hot stones, oils and mud to soothe bodies and transport minds. These extreme massages are intended to affect all of the senses, using music, colored lights, vibrations, spinning tables, gemstones — even live snakes at one spa in Israel. And while reptiles are not a spa standard (yet), therapists say the amped-up services are taking off, thanks to a new generation of savvy spa-goers who are willing to be more adventurous, especially if there’s a promise of unwinding faster.
“If you have color or aromatherapy or earphones or a vibrational experience, you’re going to be transported from where you’ve been,” said Susie Ellis, president of SpaFinder.com, an industry website. “You get there sooner, which is what you want.”
In a recent report published on her site, Ellis noted that more spas were following the lead of places like Miraval in Tucson, Ariz., where a Taiz Sensorium treatment involves being touched by a machine that appears to have been designed by aliens to probe the human body. (The spa advertises that the resultant feeling has been described as “soaring Superman-style to distant galaxies.”)
At the new Qua Baths and Spa at Caesars Palace in Las Vegas, there are Aura-Soma massages that incorporate colored lights. And at Mii amo Spa in Sedona, Ariz., a new treatment called Kinetic Flow uses a massage table that can spin and rock clients to make them feel as if they are floating on water.
The new Gemstone Vitality massage at the Spa at Mandarin Oriental, Boston, begins with a consultation during which clients are presented with a ceramic tray holding four gemstones: garnet, tourmaline, smoky quartz and amethyst. Clients are told to hold the stones and to select one that resonates with them.
“You’ll be drawn to one,” said Karen Aleksich, the spa treatments manager and the creator of the massage. “It’s like it speaks to you.”
The stones used in the massage were selected because they can be found in New England (though they are not necessarily sourced from there), underscoring an industrywide trend toward using indigenous materials. The Four Seasons Resort in Punta Mita, Mexico, for instance, offers massages with tequila.
Sometimes, Aleksich said, the stones feel warm to the touch. She added that she had had several guests say, “Oh, the first one I thought I initially was going to have, I just couldn’t hold it.” The massage begins after a stone is chosen, along with a complimentary essential oil. The therapist may ask the client to hold the stone during the massage, or the stone may be placed on the client’s forehead or lower back.
“The gemstones all have their own healing properties,” Aleksich said. For example, garnet is said to be capable of increasing stamina and imparting a sense of courage, like something from “The Wizard of Oz.” The massage costs $280 Monday to Thursday, and $295 Friday to Sunday. For an extra $10 to $20, guests may take the gems home with them.
Aleksich thinks that one reason specialty massages are becoming more popular is that spa-goers are more educated. Techniques that would have been considered flat-out weird a decade ago are being embraced because the benefits of massage are more widely accepted.
“Now they’re like, ‘You’ve done this for me,’ ” she said. “ ‘What else can you do?’ ”
Hence bells and whistles like the WaveMotion Table at Mii amo, which invites questions of possible nausea.
No client has yet reported seasickness, said Chris Bird, Mii amo’s general manager (though the treatment is not recommended for pregnant women and anyone with severe vertigo or inner-ear problems or undergoing chemotherapy).
Rather, he said, the feeling is of weightlessness and blissful surrender. An attendant is always present and clients are fully clothed during the massage, which also involves stretching, all in an effort to “open up the lymphatic system,” Bird said. Their minds may also be more open.
“Some people totally get in their head when they get a massage,” Bird said, but in this case, “you don’t have a preconceived notion of what the treatment will be.”
And while clients are also unlikely to drift off to dreamland during a rock ‘n’ roll massage, Brown of Bliss said that those who tried it would still emerge relaxed or at least in a different frame of mind from their usual one at work.
“You can use it as a send-off before you go out and party,” he said.