Disney CEO teases big changes to Marvel after film studio ‘lost a little focus’

Published 8:51 am Thursday, February 8, 2024

You may start to see fewer Marvel movies in the future, and it’s for a good reason. Disney  (DIS)  CEO Bob Iger claimed in a recent earnings call that Marvel’s film studio “lost a little focus” due to it prioritizing quantity over quality regarding its recent movie releases. He also revealed that the company is reevaluating what franchises it will focus on in the future.

“One of the things that I’ve been saying before is that, you know, volume sometimes can be detrimental to quality,” said Iger. “And in our zeal to greatly increase volume, partially tied to wanting to chase more global subs for our streaming platform, some of our studios lost a little focus.”

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In the call, Iger also claimed that Disney has already taken steps to address Marvel’s shortcomings and has “reduced volume” at the studio.

“So, the first step that we’ve taken is that we’ve reduced volume. We’ve reduced output, particularly at Marvel. When you fix or when you address these issues with — in movies, you do three things,” he said. “You get aggressive at making sure the films you’re making can be even better. Sometimes, you kill projects you don’t believe in. And, of course, you put new things in the pipeline that you do believe in that you have much more confidence in, and we’re doing all of that.”

Iger highlighted that going forward, Marvel will focus on “stronger franchises” that are familiar as it aims to “get people out of their homes to see a film.”

Some of Marvel’s biggest movie franchises include: Black Panther, Spider-Man, Thor, Captain America, The Avengers, Doctor Strange, Iron Man, etc.

Last year, Marvel released three movies: “Ant-Man and the Wasp: Quantumania,” which garnered $476,071,180 in the worldwide box office, “The Marvels,” $206,089,499, and “Guardians of the Galaxy Vol. 3,” $845,555,777, which was the highest-performing of the three releases.

SHANGHAI, CHINA – FEBRUARY 16, 2023 – Moviegoers pass a poster for Marvel Studios’ superhero film Ant-Man and the Wasp: Quantumania, released by Disney Pictures, at a movie theater in Shanghai, China.

Future Publishing/Getty Images

“Ant-Man and the Wasp: Quantumania” faced some challenges in the box office as it received criticism from fans, with one review deeming it as “undercooked” and “overstuffed.” Ticket sales for the movie decreased by 69% in its second week after debuting at $105 million in its first.

“The Marvels” also reportedly broke three Marvel Studios records that the studio surely wishes it hadn’t: the lowest domestic opening weekend debuting at $47 million, the lowest domestic box office totals, $84 million, and the lowest global box office totals in the studio’s history, $197 million, according to Variety.

In Disney’s first-quarter 2024 earnings report (ended Dec. 30, 2023), the company highlights the revenue and operating loss it generated from Marvel and other licensed products under a section called “Content Sales/Licensing and Other.” Under this category, it is revealed that Disney made roughly $1.6 billion in revenue. This is a 38% decrease from what it made during the same quarter in 2022 which was about $2.6 billion.

Disney also reported in this section that it faced a major increase in operating loss. During the quarter, it faced an operating loss of $224 million, and during the same quarter the year before, it only had an operating loss of $1 million.

“The increase in operating loss was due to the performance of The Marvels and Wish in the current quarter compared to Black Panther: Wakanda Forever, Avatar: The Way of Water and Strange World in the prior-year quarter,” said Disney in the report. 

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