Record numbers of customers still buying direct from farmers this fall

Published 12:00 pm Tuesday, September 29, 2020

Nearly seven months into the COVID-19 pandemic, Americans are still buying food directly from farms in record numbers.

When the pandemic struck in March, community supported agriculture subscriptions spiked. Community supported agriculture is a partnership between a farmer and customer in which the customer pays for a membership share in exchange for a weekly box of produce, meat or other goods.

The increase, experts say, made sense. People felt food-insecure, were uncomfortable about grocery stores and were trying to support local producers.

Several food policy leaders who talked to the Capital Press in the spring predicted that by fall, community supported agriculture sales would drop as people became more accustomed to grocery shopping and unemployed people found they could no longer afford a subscription.

But the numbers tell a different story.

Community supported agriculture association leaders across the West say they’re still seeing record numbers of memberships.

Membership in 2020 has been 167% higher than in 2019, according to Holly Hutchason, executive director of the Portland Area Community Supported Agriculture Coalition.

Hutchason said it’s impossible to compare spring-summer numbers to fall-winter numbers, because fewer farms offer winter shares and more consumers purchase summer shares.

“Winter vegetable selections aren’t as popular: cabbage, radicchio, cauliflower, pumpkin. People are only just starting to recognize radicchio is a vegetable. And people can only deal with so much cabbage,” said Hutchason.

She laughed.

But Hutchason said it is possible to compare this fall to last fall. Doing that, she said, makes it clear interest is booming.

According to the national association CSA Innovation Network, many participating farms nationwide have already sold out or have waiting lists for winter shares.

“Demand from the spring is carrying over, definitely,” said Emily Cooper, owner of Full Cellar Farm, near Boring. It operates its subscription service year-round.

Cooper said last year, she never sold all her winter shares; this year, she is sold out.

”I’m almost all the way filled up almost a month in advance of when (the community supported agriculture) normally fills,” said Danny Percich, owner of Full Plate Farm in Ridgefield, Washington.

This week, Percich taught a webinar to 15 farmers interested in learning how to winter farm and start or expand community supported agriculture.

According to Hutchason of the Portland coalition, last year, her coalition of 85 farms had seven farms offering winter shares; this year, there are 23.

Some farmers are concerned community supported agriculture may present challenges in the long term.

Michelle Wyler, a managing director at the California Alliance of Family Farmers, said many farms offer home delivery, customizable boxes, SNAP benefit processing and easy entry and exit — which may set unreasonable expectations for consumers.

But Hutchason said the most successful community supported agriculture farms have always been consumer-focused, kept good business records and been flexible — such as those that poll their consumers at the end of each season to find out what worked and what didn’t.

It may be too early to predict the post-pandemic future of community supported agriculture, said Hutchason, but she’s excited about continued consumer interest.

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