The Dressbarn at Bend Factory Stores is one of 52 stores that have been converted to the Roz & Ali brand.

Parent company Ascena Retail Group says Roz & Ali is a “modern specialty store,” with personal stylists and an assortment of clothing offering “exceptional” fit, quality and price.

The conversion was effective Sunday in 11 states, but refinement of the new concept will continue into spring 2018, according to a press release from Dressbarn. Other re-branded stores are in Corvallis, Gresham, Lincoln City, Portland and Woodburn.