Don’t watch “Donny!” because it might make you laugh. Then you’ll hate yourself for liking a sitcom that stars an advertising executive, and a moderately annoying one at that.

“Donny!” — which began Tuesday night on USA — features Donny Deutsch, who made a name (and apparently a fortune) for himself as head of the Deutsch advertising agency.

Then he transitioned into nonfiction television, most notably as host of “The Big Idea With Donny Deutsch,” a CNBC talk show that dealt with various examples of and ideas about success.

But “Donny!” is no talk show. It’s a scripted comedy (with dashes of improvisation) about a talk show whose host, Donny Deutsch, is played by Deutsch. Yes, this rips off “The Larry Sanders Show” and to some extent “Curb Your Enthusiasm,” and it’s not nearly as good as either of those. But it has a certain crass, infuriating charm.

Deutsch is somewhere between Fox News’ Gretchen Carlson (don’t ever rent “Persecuted”) and Oprah Winfrey (Oscar-nominated) on the spectrum of talk-show or news personalities who have tried acting. In other words, though he’s no actor, he’s good enough for the premise.

Partly this is because he is asked to do little more than be an obnoxious, cocky version of his somewhat less obnoxious, cocky self.

The meta thing isn’t as fresh as it once was, but there are some decent laughs here. (His three assistants are quite funny.) But be warned that they are decidedly lowbrow laughs, at least in the early going.

Come on, Donny; aim higher.