Submitted photos via The New York TimesThe Moxy Hotel by Marriott. Several big chains are creating niche brands to appeal to young “lifestyle” travelers, with lower prices, industrial design, an emphasis on the local and high-tech everything.

Longing for alternatives to the conventional, cookie-cutter hotel? Along with crocuses and daffodils, new specialty chains from major hospitality companies including Marriott, Hilton and Hyatt will be springing up across the globe in the coming weeks and months.

The hotels are what’s known in the industry as “lifestyle” brands: They strive to appeal to the predilections of next-generation travelers. Some are trying to lure millennials (who are defined as between 18 and 34 in 2015, according to the Pew Research Center) with high-tech lounges, reasonable rates, locally inspired amenities and grab-and-go meals.

Others are aiming to attract cosmopolitan travelers who simply want affordable, modern spaces that feel luxurious without being fussy or sterile.

Moxy Hotels

“It’s just like home, but with a bartender,” explains the brand’s website to the uninitiated. To the right, there’s a slideshow with a photograph of a blond woman in diminutive jean shorts and a cropped jacket, head cocked and eyes closed, suggesting she’s rocking out to music streaming through her headphones.

This is Marriott for Millennials, a demographic Marriott International felt was being underserved by its competitors with staid hotels that lacked personality.

Much of what one will find inside Moxy is based on Marriott’s research into millennial behavior, according to Tina Edmundson, the global officer for luxury and lifestyle brands for Marriott International. For instance, the company’s research suggested that millennials shy away from hotels that feel corporate; they’re immersed in social media; and they enjoy shared spaces for both work and fun. So Moxy hotels have playful “living rooms” with free Wi-Fi, plenty of electrical outlets and classic games such as Jenga and Connect Four.

Marriott plans to open more than 100 Moxy hotels around the world over the next decade in cities that include Munich, Frankfurt, Berlin, Copenhagen and London. In the United States, coming locations include Manhattan, San Francisco, Seattle, New Orleans and Chicago. Information: Moxy-hotels.marriott.com.

Canopy by Hilton

Each hotel in this chain will aim to convey the feeling of the neighborhood it’s in through locally inspired design, art, music, drinks (like evening tastings of local brews) and food. Guests may be shown neighborhood fitness options such as jogging routes and bikes, and they’ll receive a small welcome gift from local businesses. Guests in Denver, for example, might be given a treat from the Rocky Mountain Chocolate Factory, whereas those in Chicago might receive a snack from Garrett Popcorn.

The hotels will be in cities and secondary markets around the world, including London; Portland, Oregon; Miami; Washington, D.C.; San Diego; Nashville, Tennessee; and Oklahoma City. Information: Canopybyhilton.com.

Hyatt Centric

This new brand is designed for what Hyatt calls “modern explorers”: multigenerational, sophisticated travelers who want to be in the heart of their destinations and who want their hotel to be connected to the local culture.

There will be locally made amenities and bath wear; a common lounge for work or play called the Corner will have local books and magazines.

There will be free Wi-Fi, and dining will be a more casual affair. For example, room service will be offered as a “knock ‘n’ drop” service; gone is the formal in-room, on-the-bed presentation.

Hyatt Centric hotels will be in popular destinations including Miami, Atlanta, Chicago, New York and Paris. Information: Hyattcentric.com.