Purina’s parent company sues Blue Buffalo

Published 12:00 am Thursday, May 8, 2014

Nestle Purina launched an offensive this week against Blue Buffalo, accusing the rival pet food maker of lying to customers about its use of natural ingredients.

The St. Louis-based company filed a federal lawsuit against its Connecticut-based competitor, saying independent tests show that Blue Buffalo uses chicken byproducts and corn in its products — despite claims to the contrary.

Nestle Purina PetCare, a unit of Swiss-based Nestle and maker of Beneful and Friskies, is suing The Blue Buffalo Co. Ltd. for false advertising, disparagement and unjust enrichment.

According to the lawsuit, Blue Buffalo spent $50 million in national print, television and Internet advertising last year promoting its products as superior to competitors, including Purina, Royal Canin, Pedigree and Iams.

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