Facebook eyes login privacy

Trying to become even bigger, Facebook will allow users to reveal a little less.

The company announced Wednesday that its 1.3 billion users would soon be able to limit the information they reveal to other websites or mobile applications when they log in through their Facebook identities. The move responds to longtime complaints from many users who object to requests for personal data simply to check out a new site or app when using the Facebook sign-in.

Although an app or site — like Spotify or Flipboard — will be able to ask for whatever information it likes, a user logging in through Facebook will be able to limit what is revealed to the owner of the app to just an email address and public profile information like name and gender. The app can ask for more information later, but the user will be able to decide whether to share more.

The company is also testing a feature that will allow people to choose to log in to other sites or apps through a button marked “Log in anonymously.” The users would not be anonymous to Facebook, but no personal information would be revealed to the outside service.

Columbia to buy prAna for $190M

Columbia Sportswear is buying yoga and climbing clothing maker PrAna Living for $190 million, saying it wants to cut its dependence on cold-weather shoes, clothing and gear.

The Portland, Ore., company behind the Columbia, Mountain Hardware, Sorel and Montrail brands said Tuesday that prAna’s annual sales are on track to surpass $100 million in 2014. It said the deal will add to its net income in 2015.

Columbia Sportswear Co. said it expects revenue to grow 16 to 18 percent this year, excluding PrAna.

— From wire reports