GoPro’s CEO Nick Woodman holds one of the company’s cameras in his mouth Thursday as he celebrates his company’s IPO at the Nasdaq MarketSite in New York.

GoPro, the maker of wearable sports cameras, loved by mountain climbers, divers, surfers and other extreme sports fans, said late Wednesday it sold 17.8 million shares at $24 each in its initial public offering of stock, which valued the sports camera maker at about $3 billion.

GoPro had the best-selling camcorder last year, according to government paperwork filed by the company.