Internet ‘nutrition labels’ break down service info
Published 12:00 am Tuesday, April 5, 2016
WASHINGTON — Consumers will be better able to determine if they’re getting a sweet deal on high-speed Internet access and avoid indigestion when they open their bills by using nutritionlike labels for broadband service unveiled Monday by federal regulators.
Modeled on the rectangular Nutrition Facts labels on food products, the new broadband labels replace information on calories, sugar and cholesterol with details on price, speed and data caps.
“If you’re going to get competition, competition, competition, you need information, information, information,” said Tom Wheeler, chairman of the Federal Communications Commission.
The FCC rolled out the voluntary labels for wired and mobile broadband to help consumers make more informed choices and avoid surprises on their monthly statements, Wheeler said.
The agency adopted a format unanimously recommended by its consumer advisory committee, which received input from industry and public interest groups, said committee chairwoman Debra Berlyn.
Internet service providers that put accurate Broadband Facts labels on their offerings would be immune to regulatory action based on new transparency requirements the FCC adopted last year with its net neutrality rules for online traffic.
The so-called safe harbor protection would go into effect after the White House Office of Management and Budget gives final approval to the transparency requirements of the net neutrality rules. But Internet service providers could start using the labels before then.
The labels will include monthly and one-time fees, though the FCC notes there might be additional government taxes and costs based on the consumers’ location.
Consumers will see the specific monthly charge and data allowance for tiers of broadband service as well as the ramifications, either in price or slower service, if they exceed the data limits.