ESPN on Wednesday began another round of layoffs, this one aimed at on-air personalities, perhaps the starkest sign yet of the financial reckoning playing out in sports broadcasting as cord-cutting proliferates.

ESPN is by far the biggest and most powerful entity in the industry, and it also may feel the sting more as viewers turn away from traditional ways of consuming live sports.

The network has lost more than 10 million subscribers over the past several years. At the same time, the cost of broadcasting major sports has continued to rise. ESPN committed to a 10-year, $15.2 billion deal with the NFL in 2011; a nine-year, $12 billion deal with the NBA; and a $7.3 billion deal for the college football playoffs, among many others.

ESPN is not saying who has been fired. Many are releasing the news on social media.

Among those cut are former-athletes-turned-broadcasters Trent Dilfer, Len Elmore and Danny Kanell. Others include NFL reporter Ed Werder, baseball reporter Jayson Stark, college basketball reporter Dana O’Neil, former morning host Jay Crawford, football columnist Jane McManus, ESPNU host Brendan Fitzgerald, hockey reporter Pierre LeBrun, soccer reporter Mike Goodman, baseball analyst Jim Bowden and baseball reporter Mark Saxon.

— From wire reports