James and Anna Kramer, the husband-and-wife team behind Pneuma33 Creative Agency, named the company with an ancient Greek word meaning “breath of God” and said they want their agency to imbue each client company with a vision of how it can change the world.

“The brands that really want to transform culture, or change the world, or innovate, or take a thought-leadership role, those are our clients,” James Kramer said.

Pneuma33, a full-service advertising firm that handles branding, marketing and advertising campaigns for companies across the country, was founded in its current form in 2011. Over the past five years, James Kramer said the Bend-based agency has worked with around 350 companies in approximately 35 industries. He said these companies range from one-person startups to large corporations, and the agency helps them with goals from improving search engine optimization to complete rebranding efforts.

The company uses a four-step approach to branding, one that can take up to a year for each client company. First, companies identify their role in the marketplace and their core values, a step the agency refers to as the Runway. Next comes the Aerial View, where clients identify big-picture goals of what they want the company to look like going forward. James Kramer said this vision helps provide companies with goals around which Pneuma33 can structure the rest of its marketing efforts.

“If they don’t have that, then what we’re stuck doing is talking about what they do or how they do it, and they end up sounding like everyone else in their industry,” James Kramer said.

The first two steps are priced according to the size of the company and what problems it is trying to solve. From there, the agency provides several ways the client can build a path to that vision and helps them put it into action. These last two steps, called Flight Plan and Launch, respectively, are priced separately.

“We would probably call our jet fuel, or our secret sauce, the marriage of vision and strategy,” Anna Kramer said.

James Kramer emphasized that the focus is on building long-term relationships with the companies they work with. He said several companies have kept Pneuma33 on retainer after completing an advertising campaign.

“We’re not just coming and solving a few problems; we’re helping them build their brand for the long haul,” he said.

Ultimately, the Kramers said they see Pneuma33 as a launching pad for client companies, helping each to identify the heights they want to reach and creating a plan to achieve those goals.

“We’re really about people rising and shining,” Anna Kramer said.

— Reporter: 541-617-7818, shamway@bendbulletin.com

Q: What’s Pneuma33’s Aerial View, if you were doing this analysis on your own company?

A: James Kramer: Ultimately, we want to get behind organizations who want to transform society. Pneuma33 exists to transform culture.

Q: What role does your faith play in shaping your vision?

A: Anna Kramer: It’s absolutely everything we are about as far as our core “why,” our DNA. We just want to come alongside (companies) and serve them with excellence.