Oregon sports card company PWCC sells to Fanatics

Published 6:52 am Tuesday, May 23, 2023

Lake Oswego sports card company PWCC Marketplace sold its business Monday to Fanatics Collectables, a rapidly growing sports memorabilia company based in New York.

“It’s a strategic, long-term decision for the business that will allow us to further enhance and support the broader collector ecosystem,” Fanatics told Sports Collectors Daily.

The companies didn’t report terms of their transaction and didn’t immediately respond Tuesday to questions about the future of PWCC’s operations in Lake Oswego. Fanatics told ESPN, though, that “all of PWCC’s 125 employees” will remain with the business after the deal.

Founded in 1998, PWCC is among the most popular place for collectors to buy and sell trading cards. It also operates a vault in Oregon where clients store their collections.

PWCC promotes sports cards as akin to fine art — assets with an enthusiastic following and an opportunity to produce strong investment returns.

But its business has been plagued by allegations that cards sold on its site had been manipulated to increase their value, and it was kicked off eBay in 2001 amid accusations that people associated with PWCC engaged in “shill bidding” to drive up the price of cards.

Earlier this month, PWCC laid off 30 employees, about a fifth of its staff. Most of the layoffs were in Oregon.

Fanatics has licensing deals with all the major North American sports leagues.

It bought the Topps trading card line last year in a deal reportedly worth $500 million and owns the Lids sports apparel brand. Fanatics is also pursuing sports betting, with a deal last week to buy the U.S. operations of the PointsBet online sportsbook for $150 million.

“PWCC has built a strong business with great tech, a leading marketplace and vault,” Fanatics told Sports Collectors Daily. “Bringing them into Fanatics Collectibles will give us the opportunity to further build and strengthen on the foundation that exists today and ultimately deliver a lot of value to our fans/collectors.”

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